Why Nobody is Using Your Book's Press Release - Book Marketing ...

By Sandra Beckwith

So many authors are frustrated by the book publicity and promotion process ? and who can blame them? It?s not enough to write and publish a top-quality book ? we also have to be publicity, promotion, and social media experts, too. And many have to do all of this while working full-time, parenting, or care-giving.

There?s no question that it can be a challenge to do all that seems required ? and to do it well enough to get results.

One of those non-negotiable ?must dos? we hear about relates to writing and distributing a press release that announces a book. We send this essential tool with review copies, but the versatile book announcement press release can do so much more than help secure reviews. It can boost website traffic, generate news items, prompt media interviews, secure speaking engagements, and, of course, sell books.

Avoid these 4 mistakes

Unfortunately, too many authors aren?t getting results from their book announcement press releases. There are a number of reasons why that might be happening, but usually, it?s because of one of these four mistakes:

1. The press release focuses on the author, not the book. How do you know if you?ve made this mistake? Is your name in the press release headline? Is the author description longer than the book description? If you answer ?Yes? to either, you?re guilty. Remember, while you?re the brains behind the words, the book ? not the author ? is the product.
2. There are too many grammar and spelling mistakes. The most common culprits are words that sound alike but are spelled differently ? ?there? instead of ?they?re? or ?your? instead of ?you?re.? Check everything for accuracy before you send it out because if your press release has mistakes, many journalists will think that your book has mistakes, too.
3. You?ve sent it as an attachment. Most journalists won?t open attachments. Learn how to send your press release the right way from ?How to e-mail a press release to a journalist.?
4. You used only a free press release distribution service. These services don?t actually ?distribute? your press release to the media. They post your release on their site and if you?re lucky, journalists who are interested in your topic find it there. The paid services, on the other hand, actually push your information out to journalists at the media outlets that are most likely to be interested in your news. Learn more about the differences between free and paid sites and find a link to a list of the free sites at, ?How to use PRWeb for press release distribution.?

You can learn more about common press release problems and discover how to write a press release that gets results in Get Your Book in the News: How to Write a Press Release That Announces Your Book. This short, but very detailed, e-book will save you hours and hours of time, reduce your frustration, and minimize disappointment.

Are you proud of your book announcement press release? Share the link here!

Sandra Beckwith is a former national award-winning publicist who now teaches authors how to be their own book publicists. Subscribe to her free newsletter, Build Book Buzz, for more tips and ideas. Connect with Sandra on Twitter, Facebook, LinkedIn, and Google+.

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Source: http://www.bookmarketingmadeeasy.com/why-nobody-is-using-your-books-press-release/

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